Niche Marketing & Market Segmentation
I consider Niche Marketing or Market Segmentation a key element to any business and/or business plan. Failure to analayze your target market into specific niches or market segments will inevitably mean...
View Articlebusiness coaching and consulting
As an external [not associated to or connected to any one company] business strategy consultant I am frequently asked about the need for and the process of business coaching and consulting. It is...
View Articlehow to develop a marketing strategy
One of the most common questions that I get asked by those who are starting out in business; also by those who have been involved in business maybe for some time who maybe running a functioning...
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